Bluetooth consumer awareness going up
A new report by Millward Brown commissioned by the Bluetooth SIG says consumer awareness of Bluetooth technology rose most significantly in the US, where for the first time over 50 percent of the respondents recognized the Bluetooth brand. Awareness of Bluetooth in America rose from just 22 percent in 2003 to 41 percent in 2004 and then to 58 percent in 2005. The largest bastion of Bluetooth educated consumers currently resides in the UK and Germany where average awareness was 88 percent.
And in Taiwan and Japan, 67 percent of respondents know which wireless technology brand to look for when connecting devices in the personal area network. Overall, Bluetooth technology is the best recognized wireless technology in all of the countries polled except the US where it is a close second in awareness (58 percent to 62 percent) to Wi-Fi.
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